Achim Birnbaum thinks of himself as both an architectural photographer and a photographer with an architectural view. While his focus lies on the photography of architecture and the documentation of construction projects, he also produces artistic and experimental works. On his website, the three categories of projects (architecture/documentation/art) can be viewed and scrolled independently, creating new relationships between otherwise strictly separated topics. The minimal typographic design of business cards and correspondence papers is completed by a small icon. His last name „Birnbaum“ translates into pear tree. The formula when introducing himself is: “My name is pear tree, like cherry tree”.